CREATIVE PERSONAL BRANDING 2ª EDICIÓ

In this innovative book Jürgen Salenbacher shares his unique personal coaching method designed to develop creative thinking and inno vation. The method, while it originated as a career management tool, it can be used by anyone who wishes to explore what they have t o offer the world. In five succinct chapters Salenbacher reveals how to use brand positioning methodology to discover where to go ne xt. Along the way he discusses the origins of today's crisis, the keys to creative thinking, he examines the work of leading theoris ts in bu...[Leer más]